Audience Management

Sobre esta oportunidad

The Audience Management Lead Analyst will join the Audience Management team, with specific focus on Lending targeted Marketing offers to Existing Customers. Position will manage special project requirements, marketing package development, waterfall evaluation and manage offer implementation across a variety of online and offline channels. Program Management Lead Analyst will also provide insight-driven recommendations to enhance strategies and drive process efficiency across the organization. Role requires interaction with cross-functional, cross-geographic team members within the Citi Branded Cards organization, requiring understanding of Business goals and drivers, and the ability to consult on technical design with non-technical audiences.

Additionally, role has direct oversight of day to day operations of a critical list processing vendor and strong integration with internal IT teams. The ability to bridge English strategy to technical implementation is critical and to work seamlessly across Business and Technical resources from peers through Senior Management is a must. Role will be hands on within the Proprietary Marketing Platform, coding and testing scenarios as they solidify for eventual in market execution. Hands on Work coding within the Citi Marketing Platform, Proprietary system hosted by a 3rd Party Vendor.

Full knowledge must be gained of platform environments, data and ecosystem. Direct working relationship with In-Business Control team for monthly Control monitoring and testingStrong Collaboration, acting as an internal consultant with campaign design and requirementsActive participation in Strategy meetings and daily ScrumsAppropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Applies knowledge, experience and judgment to less ambiguous situations requiring the adaptation of standard procedures or techniques. ------------------------------------------------------Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. View Citi’s EEO Policy Statement and the Know Your Rights poster.