Senior Marketing Ops Strategist

Sobre esta oportunidad

<div class="content-intro"><h1>Who We Are:</h1> <p>Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. </p> <p>For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio.

AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. &nbsp;</p> <p>As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. </p> <p>At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology.

</strong></p> <p><strong>A day in the life:</strong></p> <p>As the Senior Marketing Operations Strategist, you provide comprehensive marketing operations support for our larger and more complex B2B and B2C Lead-Generation clients. You are responsible for managing the tools and processes that enable lead capture, nurture, and flow through the revenue funnel. This includes building the foundation for marketing operations success as well as optimizing and maintaining marketing operations excellence on an ongoing basis. You will also perform high-level sales operations tasks, including but not necessarily limited to building intermediate automations and dashboards for revenue teams, and building and advising on standard CRM-use processes for the sales team.

</p> <p>You know how to act fast to solve problems and think of long-term processes and solutions. You know how to capitalize on our standard deliverables, or on the flip side, know how to pivot if a specific solution doesn't make sense for a client at that point in time. </p> <p><strong>&nbsp;Responsibilities:</strong></p> <ul> <li>Setting the foundation for Marketing Operations excellence</li> <ul> <li>Manage and perform Marketing Automation Platform/CRM setups (primarily Hubspot)&nbsp;</li> <li>Manage and perform migrations to new Marketing Automation Platforms/CRMs (primarily Hubspot)</li> <li>Clean up existing Marketing Automation Platforms/CRMs and continue to ensure they operate cleanly and efficiently</li> <ul> <li>Typical clean-up tasks include deduplication (via Insycle), field standardization, asset organization, contact purges, sync error resolutions, sync setting updates, compliance program setup, and custom field consolidation</li> </ul> <li>Set up any custom objects or custom behavioral events</li> <li>Ensure any platform integration syncs are accurate and clean and set up new integrations that have a native integration with the MAP</li> <li>Strategize sales and marketing alignment automation within the Marketing Automation Platform/CRM</li> <li>Lead program strategy and implementation including target audience builds (ie.

ICP criteria and decision-maker makeup), list segmentation, lifecycle funnel automation, workflow development, and scoring model creation</li> </ul> <li>Optimizing and expanding existing Marketing Ops setups</li> <ul> <li>Build dashboards within the CRM for revenue teams that contain important metrics and KPIs for each leader</li> <li>Lead qualification automation optimizations</li> <li>Campaign creation &amp; SOPs</li> <li>System troubleshooting &amp; additional customizations</li> <li>Additional custom reports &amp; dashboards</li> </ul> <li>High-level sales operations processes and functions within the CRM</li> <ul> <li>KPI field setup &amp; tracking (ex.

)</li> <li>High proficiency in Salesforce with the ability to perform intermediate functions including but not limited to:</li> <ul> <li>Report and dashboard-builds</li> <li>Campaign setup and reporting</li> <li>Field setup and mapping</li> <li>Record customization</li> <li>Intermediate to advanced automation builds</li> </ul> <li>Experience with various sales and marketing systems and tools (ie. ) and an understanding of how they interact and integrate with a Marketing Automation Platform and/or CRM</li> <li>Ability to quickly troubleshoot issues within the marketing technology stack (including the CRM)</li> <li>Experience building out complex processes and automations&nbsp;</li> <li>Ability to be client-facing and discuss complex strategies and recommendations with the client&nbsp;</li> <li>Comfortable with ambiguity.

&nbsp;</li> <li>Excellent organizational, time-management, and prioritization skills</li> </ul> <p><strong>KPIs (Key Performance Indicators):&nbsp;</strong></p> <ul> <li>Leads 6 - 8 clients (more of our complex clients)</li> <li>RPE goal of $25k/month</li> <li>90% client retention rate</li> </ul> <p><strong>MITs (Most Important Things):</strong></p> <ul> <li>Manage accounts with the highest workflow volume or complexity with positive feedback&nbsp;</li> <li>Lead trainings and plays an active role in team member development and support within the department&nbsp;</li> <li>Collaborating closely with team members across internal departments and roles</li> </ul><div class="content-conclusion"><p><em>Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount.

We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. </em></p> <p><em>Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training.

Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. </em></p></div>